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Author: Peter Donnelly

Humanising Omnichannel Sales Automation: Why Skill Still Matters in a Digital World
  • Peter Donnelly
  • September 25, 2025September 25, 2025

Humanising Omnichannel Sales Automation: Why Skill Still Matters in a Digital World

he sales landscape has shifted dramatically in recent years. With buyers spread across multiple platforms and engaging through diverse touchpoints, traditional outreach strategies are no longer sufficient. This is where omnichannel sales automation platforms, such as Zopto and Dripify,

Powerful Pitches: How to Adapt When Things Go Wrong During a Presentation
  • Peter Donnelly
  • September 2, 2025September 2, 2025

Powerful Pitches: How to Adapt When Things Go Wrong During a Presentation

In this blog:Sales Training, Presentation Skills, Professional Development We’ve all been there — mid-presentation, and suddenly, something goes wrong. Perhaps your slides fail to load, or your mind goes blank on a key point. It’s easy to feel like

The Role of Social Media in Modern Sales and Marketing Strategies
  • Peter Donnelly
  • August 7, 2025August 7, 2025

The Role of Social Media in Modern Sales and Marketing Strategies

In an era defined by digital connectivity, social media has transformed from a platform for personal interaction into a powerful engine for commercial growth. For sales, business development, and marketing professionals, social media is no longer optional—it’s a critical

Building Customer Relationships: The Foundation of Successful Sales and Marketing
  • Peter Donnelly
  • June 25, 2025June 25, 2025

Building Customer Relationships: The Foundation of Successful Sales and Marketing

In today’s competitive and customer-driven landscape, strong relationships are no longer just a "nice to have"—they're essential for business growth. Successful sales and marketing strategies no longer focus solely on closing the next deal but on building trust, loyalty,

The Power of Personalisation: Tailoring Marketing to Boost Sales Conversions
  • Peter Donnelly
  • May 13, 2025May 13, 2025

The Power of Personalisation: Tailoring Marketing to Boost Sales Conversions

In the digital age, marketing has evolved far beyond generic email blasts and one-size-fits-all advertising. Today’s consumers expect more—content that resonates with their needs, speaks directly to their challenges, and feels uniquely tailored to them. This is where personalised

Navigating the Digital Landscape: How Marketing Strategies Are Shaping Sales Success
  • Peter Donnelly
  • April 16, 2025April 16, 2025

Navigating the Digital Landscape: How Marketing Strategies Are Shaping Sales Success

In today’s hyper-connected world, digital marketing has become the engine driving sales performance. The once-clear boundary between marketing and sales has grown increasingly blurred, giving rise to integrated strategies that fuel business growth. As digital platforms and technologies evolve,

Recent Posts

  • Humanising Omnichannel Sales Automation: Why Skill Still Matters in a Digital World
  • Powerful Pitches: How to Adapt When Things Go Wrong During a Presentation
  • The Role of Social Media in Modern Sales and Marketing Strategies
  • Building Customer Relationships: The Foundation of Successful Sales and Marketing
  • The Power of Personalisation: Tailoring Marketing to Boost Sales Conversions
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