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Category: Social Selling

Humanising Omnichannel Sales Automation: Why Skill Still Matters in a Digital World
  • Peter Donnelly
  • September 25, 2025September 25, 2025

Humanising Omnichannel Sales Automation: Why Skill Still Matters in a Digital World

he sales landscape has shifted dramatically in recent years. With buyers spread across multiple platforms and engaging through diverse touchpoints, traditional outreach strategies are no longer sufficient. This is where omnichannel sales automation platforms, such as Zopto and Dripify,

The Role of Social Media in Modern Sales and Marketing Strategies
  • Peter Donnelly
  • August 7, 2025August 7, 2025

The Role of Social Media in Modern Sales and Marketing Strategies

In an era defined by digital connectivity, social media has transformed from a platform for personal interaction into a powerful engine for commercial growth. For sales, business development, and marketing professionals, social media is no longer optional—it’s a critical

Navigating the Digital Landscape: How Marketing Strategies Are Shaping Sales Success
  • Peter Donnelly
  • April 16, 2025April 16, 2025

Navigating the Digital Landscape: How Marketing Strategies Are Shaping Sales Success

In today’s hyper-connected world, digital marketing has become the engine driving sales performance. The once-clear boundary between marketing and sales has grown increasingly blurred, giving rise to integrated strategies that fuel business growth. As digital platforms and technologies evolve,

What is Social Selling? A Guide for Sales Professionals
  • Steve Bussey
  • January 29, 2025January 29, 2025

What is Social Selling? A Guide for Sales Professionals

In today’s digital-first world, social selling is a vital strategy for sales professionals. Unlike traditional sales methods such as cold calling, this strategy focuses on building genuine relationships with prospects through social media and online platforms. It’s a powerful

Recent Posts

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  • The Role of Social Media in Modern Sales and Marketing Strategies
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