Adapting to a New World of Sales
Today many businesses are operating in a highly uncertain and complex environment, where the success of the sales function is critical to organizational growth.
Salespeople play a vital role in bridging the gap between customer needs and the product or service offered by an organization. However, as you adapt to the rapid transformation of the global market do your sellers have what it takes to be successful in today’s world?
Let’s explore 3 mega-trends that are shaping the way we buy, sell and digitally interact – and what they mean for your sales function:
Navigating the complex sales landscape can be challenging, but a researched and validated framework of what great sales talent looks like can provide much needed stability and growth.
These three mega-trends indicate that sales professionals today need a different behavioral profile compared to sales professionals of the past. SHL has taken these considerations and built a Sales Transformation Model – a framework measuring the behaviors needed for sales success in today’s world.
The Sales Transformation Model can be measured using one assessment that can uncover role fit and future performance. Use the data collected from this assessment to hire, develop and promote sales professionals with the behavioral profile to be successful today.
Hire Your Next Top Performers
Keep candidates
The requirements of sales leaders can be different to those of a sales professional, so promoting on sales performance alone can be a recipe for disaster. In fact, only 10% of SHL’s global database are top talent when it comes to sales leadership.
To identify internal talent with the behaviors suitable for sales leadership, SHL has created a separate leadership model in relation to sales transformation to support you in making objective, validated decisions.
This model measures the factors already identified as being critical to sales success today. However, it also includes additional insights into sales leadership, which are relevant whether you are recruiting internally, externally or developing sales leaders.
With SHL’s Sales Transformation Solution you can:
Get a visual overview of your sales talent at an individual or group level through dashboards. Use these to answer critical talent questions like “What traits are common among my top performers?”, “How do I get more sellers to reach targets?” and “Who is most likely to succeed in the digital sales landscape?”
Deploy assessments to make data-driven decisions and increase your hiring hit rate. Get detailed competency level scores as well as an overall score to quickly stack rank candidates.
Offer personalized development against the competencies that lead to success in the today’s sales landscape.
Compare the behavioral strengths of your teams internally and externally. Use SHL’s 45 billion data points to facilitate benchmarking against other sales organizations.
Improve diversity by removing bias from your decision making.